D2C Commerce
Representative case study
Minoa Living
A lifestyle store that blends editorial brand storytelling with personalized discovery and fast purchase flows.
Duration
11 weeks
Year
2026
+41%
product discovery rate
+26%
mobile conversion
-22%
checkout abandonment
Problem
Turning complexity into business value
Strong product stories were getting lost in catalog structure, and mobile shoppers struggled to keep purchase intent while browsing collections.
Approach
Editorial product discovery by living space and need
Content model connecting collections, content and product pages
Mobile-first quick cart and checkout experience
Flexible landing page components for campaign teams
Impact
Measurable outcomes, sustainable product
Brand experience and commercial goals now work in one journey, helping users find the right product faster while teams manage campaigns independently.
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