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L
Travel Platform
Representative case study
Lumen Travel
A travel experience that reduces decision load from inspiration to booking with flexible packages and clear pricing.
Duration
12 weeks
Year
2026
+32%
booking conversion
-25%
flow exits
+17%
package upgrades
Problem
Turning complexity into business value
Too many options and unexpected fees weakened trust during booking, while mobile comparison remained difficult.
Approach
Destination discovery personalized by interest and budget
Combined comparison for flights, stays and experiences
Transparent booking summary showing all fees upfront
Simplified mobile steps and form structure
Impact
Measurable outcomes, sustainable product
Users complete bookings with more confidence across fewer screens and can adjust packages without contacting support.
Travel UXConversion DesignResearchAnalytics
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