Food & Beverage
Representative case study
Arcadia Foods
A direct-to-consumer platform that connects product origin, ingredient transparency and subscription convenience.
Duration
12 weeks
Year
2025
+36%
subscription selection
+23%
repeat purchase
+31%
product story engagement
Problem
Turning complexity into business value
The brand’s sustainable production story was not visible on product pages, and repeat purchase options were not clear enough.
Approach
Discovery structure connecting producer, ingredients and product story
Simple comparison between one-time order and subscription
Bundle-building experience based on preference and consumption frequency
Customer account connecting loyalty, recipes and content
Impact
Measurable outcomes, sustainable product
Users understand product value more clearly, subscriptions are easier to choose and the brand manages retention in one experience.
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