Insight
How to Build a Website Conversion Baseline
A practical framework for clarifying offer, trust, and measurement before buying traffic.
Where to start
Choose the highest-value user intent and one primary action that serves it. Not every page should force the same goal.
How to measure it
Track form start, submit, qualified lead, and won work as separate events.
Implementation note
Validate data quality first; with low traffic, inspect real sessions instead of overreading percentages.